SBC News Voice of the Sports Betting Industry
Asian-focused online betting operator TLCBET has been announced as official betting partner of Middlesbrough FC for Premier League season 2016/17.
TLCBET marketing confirmed its ‘Boro’ betting partnership ahead of this weekend’s start of the English Premier League, as newly promoted Middlesbrough take on Stoke City.
The betting partnership will see TLCBET promoted throughout Middlesbrough’s Riverside Stadium (capacity – 34,000), and receiving further match day high brand visibility placements as TLCBET looks to expand its profile in the highly competitive UK betting market.
The Middlesbrough betting partnership represents the second football sponsorship undertaken by TLCBET, who last year launched its brand in the UK as official shirt sponsor of West Bromwich Albion.
TLCBET Brand Director Mike Chong was : “It’s a great honour to partner with Middlesbrough Football Club as they embark on a new season in the Premier League. We’re delighted to be putting the TLCBET brand on the global stage and we are confident we can promote Boro in Asia…. We also hope to engage with fans across the world on what should be an exciting season ahead.”
Lee Fryett, Middlesbrough Head of Partnerships commented on the agreement: “In TLCBET we feel we have secured a partner that shares the same growing aspirations as the Club and will help further enhance our growing reputation in Asia.”
