Digital casino solutions provider NetEnt has signed a customer agreement with The Rank Group Plc, one of the largest gaming companies in Europe with a strong market presence in the UK.
The UK has the largest online casino market in Europe meaning this is a major deal for NetEnt. Under the terms of the agreement with Rank, NetEnt will deliver its online casino games to the Grosvenor Casinos and Mecca brands. Grosvenor Casinos is the largest land-based casino operator in the UK and Mecca is one of the leading bingo operators in the country.
Enrico Bradamante, MD of NetEnt Malta Ltd and Chief of European Market Operations said: “I am delighted to enter into this partnership that will further drive growth for us in the important UK market. I am confident that we can support Rank in growing its digital business and that our award-winning games will be much appreciated by Rank’s customers.”
Ciara Nic Liam, Head of Casino and Games at Rank Digital added: “We are thrilled to be adding NetEnt’s award-winning game content to our Grosvenor and Mecca online brands. NetEnt has a proven track record in the UK market and we look forward to extending our offering with games from its portfolio that we know will resonate well with our players.”