BetVictor enhances its in-play betting

BetVictor has announced the launch of its new in-house developed In-Play offering – the latest improvement designed to bring customers a more intuitive and simple betting experience.

Available across all channels, the latest In-Play is a key improvement to BetVictor’s Sportsbook and the new layout will allow customers easier navigation between different sports and markets.

With the development comes a faster and more responsive best-of-breed betting experience – from in-play price changes to navigation and ultimately placing an in-play bet.

The new product will also make it simpler for customers to build bets, particularly the increasingly popular in-play multiples.

The modern, clean design is in line with the brand’s ‘Simple As’ message, which proposes absolutely nothing should get in the way of placing a bet.

BetVictor Head of Sportsbook Product, Eoin Ryan, said: “Our latest In-Play offering has been designed to bring customers, old and new, a simple and more efficient betting experience. The speed at which customers are able to place in-play bets has been a major positive in customer feedback so far, along with the ease-of-use and flexible nature of the product.”

He continued: “We are really excited about the new offering and have high hopes for the success of the product and the improved customer experience it will bring.”