Michael Probert joins iSoftBet as business development lead

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Michael Probert

Bolstering its commercial development arm, igaming and mobile games content developer iSoftBet has confirmed the appointment of Michael Probert as its new Head of Business Development.

A sixteen-year online gambling veteran Probert joins iSoftBet, leading the developer’s commercial propositions and new market strategies.

Probert has prior international commerce and project management experience having worked in senior management roles for gambling technology providers’ Ainsworth Technology, Bally Tech, GTECH and WagerWorks.

As iSoftBet’s new business development director, Probert will report directly to company Managing Director  Nir Elbaz, who welcomed the new appointment.

“We are delighted that Michael has joined during a very exciting growth period for iSoftBet,”

“We are developing lots of incredibly immersive content ourselves and have created a sleek and robust Game Aggregation Platform, so the experience and gaming expertise Michael brings will help take us to reach the next level.”

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