Online casino operator 32Red has secured a shirt sponsorship deal with Leeds United Football Club for the next three seasons.
The agreement provides 32Red with shirt sponsorship, access to Leeds United’s global fan base and extensive brand visibility throughout the club’s iconic Elland Road stadium as well as across its digital and media platforms.
32Red will be the second gambling company to adorn the shirts of Leeds United, 10 years ago Bet24 was the shirt sponsor for a season.
Ed Ware, CEO of 32Red, said: “We are delighted to be working with Leeds United football club, a true giant of English football with an amazing and passionate fan-base.
“We have a proud history of successful football club sponsorship deals and this is a fantastic opportunity to work with such an iconic club and showcase the 32Red brand. We look forward to our association with Leeds United over the coming seasons.”
Leeds United’s Executive Director Paul Bell commented: “We are delighted to announce today a three-year shirt sponsorship deal with 32Red PLC, the UK’s premier online casino entertainment brand. We are hugely excited by this partnership and the opportunities it will deliver for all involved.
“32Red are a modern, forward thinking brand with a long standing and successful history of sponsoring high profile teams within football and we are delighted to welcome them into our commercial partners programme.
“We look forward to building a strong relationship between our two brands both on and off the field as we seek to return to the Premier League. Our commercial partners are extremely important to the Club and we would like to thank 32Red for their support.”
32Red has a very successful track record when it comes to football sponsorship deals. The company has made a habit of sponsoring teams in the lower leagues just before they get promoted to the top divisions. The 32Red brand was adorning Swansea City’s shirts when they were promoted to the Premier League and Glasgow Rangers have just made it back into the Scottish Premiership with 32Red as a sponsor.
Meanwhile, the company has made a strong start to 2016 with a 39% increase in like-for-like net gaming revenues for the first nineteen weeks of the year to 11 May 2016. Including the contribution from the recently acquired Roxy Palace, the figure jumps to 71%.