SBC News Voice of the Sports Betting Industry
Playtech expands its retail betting services announcing the deployment of its Neon player management system across all 55 of Grosvenor’s UK casinos.
The deal follows the recent completion of a Neon roll out across all 43 Genting Casinos in the UK. Once complete, Playtech Neon will service more than 90% of UK casinos with its management system.
A full casino management system, Playtech Neon will allow Grosvenor UK to manage its customers, tracking player data, guest relations and cash desk operations.
Playtech further announces that Neon will integrate deeper responsible gambling monitoring for Grosvenor UK, allowing its casinos to track anti-money-laundering and security activities.
The Neon system forms part of the technology provider’s Playtech ONE omni-channel solution which aims to maximise tier 1 cross-channel player conversion, and provides operators with a single customer view of their customers.
Martin Sykes, Managing Director of Playtech subsidiary Intelligent Gaming Systems, said: “We are proud to partner with the UK’s largest casino operator and cement our position as the fastest-growing supplier of systems to retail casinos.
“This project is another example of our unique consultative approach. We performed an extensive scoping exercise to analyse Grosvenor’s requirements and worked closely with the group’s operational experts to identify several opportunities to improve our systems and the casinos’ business processes.”
Richard Playle, Director of Finance, Grosvenor Casinos, said: “We needed a partner that could match our technical vision and quickly deliver a solution which supports the needs of a wide range of users across a geographically and operationally diverse estate.
“We evaluated all leading systems vendors and selected Playtech based on their industry-leading technical architecture, unrivalled operational expertise and willingness to customise Neon to drive our business forward. We are delighted to begin the roll out of the system across our estate as part of an ongoing programme to modernise our IT systems to improve availability, enhance our customer service and reduce operating costs.”
