Lottoland, a specialist in offering licensed and regulated betting on the outcome of major lotteries worldwide, is pleased to announce the appointment of Rob Fell as Vice President of Product, which will include running its mobile offer.
Joining from Gala Coral Interactive, where he was Head of Web & Mobile Product, Rob has been running a team of product managers, analysts and developers across web and mobile offerings, and has several years’ of experience working in online gaming and e-commerce.
Nigel Birrell, Chief Executive of Lottoland, said: “Rob’s extensive online experience is a welcome addition to our growing management team, providing us with excellent capabilities to further develop our mobile capabilities.
“We are quickly expanding, evidenced by the securing of a licence and successful launch in Australia last week where we signed up 250,000 new players alone on the back of our ‘free-line’ offer for new customers to bet on the outcome of the world-record breaking $1.6 billion PowerBall jackpot in the US.”
Before his successful time at Gala Coral, where he oversaw the relaunch of its mobile casino product, Rob spent two years at Paddy Power, one of Europe’s leading online betting companies. At Paddy Power he was responsible for the launch of the company’s live online casino and the significant upgrade of its bingo app.
Prior to moving into online gaming, Rob was a Commissioned Officer in the Royal Corps of Signals and then moved on to work with e-commerce start-ups in the supply and logistics, and finance fields. He will join an already strengthened management team including Chief Operating Officer Lucky Multani and VP of the new B2B division, Glen Bullen.
On joining Lottoland, Rob Fell said: “These are exciting times for Lottoland, who are setting a very fast pace by leading a push to open up a global market for betting on lotteries. I’m impressed with Lottoland’s achievements since it launched less than three years ago and relish this opportunity to help put further distance between the market-leading Lottoland and its competitors.”