Former Boylesports Chief Marketing Officer James Arnold will lead Betway’s re-launch of Microgaming powered DreamBingo.com. Betway is targeting a leading UK market position for its online bingo product following an overhaul of its division.
The re-launch will see Dream Bingo supported with a new website and brand. Arnold further confirmed to EGR Magazine that Dream Bingo would soon launch new UK TV advertising campaign.
Betway has supported Arnold’s appointment as Bingo Director, by hiring former GTECH Bingo Marketing Director Lee Knott who joins Betway from European bingo operator Frelix Entertainment.
Arnold further confirmed to EGR Magazine that following the division’s overhaul, Betway management wanted to focus bingo as a primary product for its inventory, which would no longer serve as feeder product to for its casino and sports betting products.
Dream Bingo is set to become the operators leading bingo brand, over additional Betway bingo verticals BingoOnTheBox and Betway Bingo.
Arnold stated that his team had already undertaken a strategic marketing overhaul, where-by free marketing promotions and incentives had been scaled down in order to increase new player value and improve player acquisition quality.