James Arnold leads Betway’s re-launch of Dream Bingo

James Arnold

Former Boylesports Chief Marketing Officer James Arnold will lead Betway’s re-launch of Microgaming powered DreamBingo.com. Betway is targeting a leading UK market position for its online bingo product following an overhaul of its division.

The re-launch will see Dream Bingo supported with a new website and brand. Arnold further confirmed to EGR Magazine that Dream Bingo would soon launch new UK TV advertising campaign.

Betway has supported Arnold’s appointment as Bingo Director, by hiring former GTECH Bingo Marketing Director Lee Knott who joins Betway from European bingo operator Frelix Entertainment.

Arnold further confirmed to EGR Magazine that following the division’s overhaul, Betway management wanted to focus bingo as a primary product for its inventory, which would no longer serve as feeder product to for its casino and sports betting products.

Dream Bingo is set to become the operators leading bingo brand, over additional Betway bingo verticals BingoOnTheBox and Betway Bingo.

Arnold stated that his team had already undertaken a strategic marketing overhaul, where-by free marketing promotions and incentives had been scaled down in order to increase new player value and improve player acquisition quality.

Check Also

Anthony Joshua stars in William Hill’s first ‘brand-led’ advert

William Hill is to launch a new advertising campaign this week featuring the unified world …

Sportradar unites with SportsGrid for inaugural 24-hour network

Sportradar has united with SportsGrid for the launch of the first free, 24-hour network dedicated to …

Tracey Crouch joins Horse Welfare Board as independent member

Former Minister for Sport and Civil Society (DCMS), Tracey Crouch, has joined the British racing’s …