BGO Entertainment re-launches affiliate program with Income Access


BGO Entertainment, the Alderney-licensed operator of the online casino and bingo brand, has announced that the company has re-launched its affiliate programme in partnership with Income Access, a turnkey provider of technology and digital marketing services for the iGaming industry. The launch follows the recent migration of BGO Entertainment’s affiliate programme, bgo Buddies, to Income Access’ award-winning acquisition platform.

Founded in 2012, BGO Entertainment operates the online casino and bingo website The brand’s sophisticated selection of games, supported by celebrity brand ambassadors Dan Bilzerian, the instagram sensation and Verne Troyer, the Hollywood actor, has seen it enjoying growing popularity among players.

Powered by BGO Entertainment’s proprietary software,’s bingo offering features a wide range of games and super jackpots in excess of £900,000. The brand’s online casino offers players state-of-the-art slots and table games, including blackjack, roulette, baccarat and poker, which are powered by IGT, Net Entertainment, Microgaming, Bally, Eyecon, and NextGen Gaming as well as by bgo Studios, the brand’s in-house development team.

The brand offers new players an enticing welcome bonus when they register. All new players receive 20 free spins just for registering and a bonus of up to £200 when they make their first deposit as well as 180 free spins on the brand’s online slots.

The re-launch of the affiliate programme, bgo Buddies, on the acquisition platform of Income Access, winner of the eGR B2B ‘Best Affiliate Software’ award for the last two years straight, will see affiliates being offered equally generous commission structures.  Affiliates will receive revenue share of between 25% and 35%, depending upon the number of new depositors they refer per month.

“We’re delighted to announce the re-launch of the bgo Buddies affiliate programme after its migration to Income Access’ software,” said Allan Turner, Head of Performance at BGO Entertainment. “We’re looking forward to being able to provide our affiliate partners with improved tracking functionality on both desktop and mobile devices, and also giving them a greater level of reporting, enabling them to optimise their campaigns more comprehensively.”

Led by Turner, BGO Entertainment’s in-house team of affiliate managers will manage the re-launched bgo Buddies affiliate programme. Providing affiliates with dedicated support, the team boasts over a decade’s experience managing iGaming affiliate programmes.

“I’m thrilled to see BGO Entertainment re-launch their affiliate programme on our platform,” said Nicky Senyard, founder and CEO of Income Access. “Highly innovative and supported by big-name brand ambassadors, offers online casino and bingo affiliates the chance to promote a brand that will play a big role in the future of both verticals.”

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