SBC News Voice of the Sports Betting Industry
As the Premier League fizzles out in mundane fashion, British bettors are turning their attention to the dramatic finish in Italy, after Kalidou Koulibaly’s last minute header injected new life into the Serie A title race.
Oddschecker revealed that last Sunday’s crunch tie between Napoli and Juventus attracted eight times more betting interest than the Milan derby from earlier in the season.
Emphasising that attention from British bettors on Italian football is, and will continue to grow as the Premier League comes to a conclusion. Punters like to bet on competitive, down to the wire action, as opposed to watching one team run away with their respective league. If it comes down to the last day of the season, we guarantee that a massive spike in interest will take place.
Oddschecker spokesperson George Elek said: “With Serie A coming down to the wire, as well as the showdown televised game on Sunday evening there has undoubtedly been a spike in British interest in Italian football, and this has translated across into the money staked on the league too.
“This is sure to continue through until the race is run, with Napoli obviously proving the popular team to back after their deserved and dramatic victory.”
As it stands this morning, Juventus are still the marginal favourites at 4/5 with a one point advantage over Maurizio Sarri’s team, however the race for Italy’s biggest prize now looks like going to the wire. However, this saturday Juventus face a daunting trip to the San Siro to take on Champions League chasing Inter.
According to oddschecker, punters are overwhelmingly backing Napoli to topple the Juventus stranglehold on Serie A, with 83% of all bets in the last 24 hours on the Partenopei Gli Azzuri.
