Giorgio Ricci & Claudio Di Zanni

Betfair joins forces with Old Lady

Betfair has signed up to become the Official Gaming and Betting Digital Partner of Italian champions Juventus for the coming season starting from 2017/18.

As part of the partnership, Betfair will be able to use Juventus’ name and image rights in their promotional material in Italy and around the world in Europe, America and Oceania.

Supporters of ‘The Old Lady’ can look forward to benefitting not only from exclusive online offers but also the chance to win extraordinary black and white experiences as a result.

Betfair branding will now be visible both inside Allianz Stadium, Juventus Training Center and in a variety of club publications across its digital channels.

Juventus Co-Chief Revenue Officer & Head of Global Partnerships and Corporate Revenues Giorgio Ricci said of the new deal: “This partnership with Betfair fits perfectly with the club’s ambitions of global growth and confirms Juventus’ appeal to industry-leading brands around the world.”

Claudio Di Zanni, Betfair Italia Country Director, added: “We are proud to be working alongside a club synonymous with success in Italy and Europe.”

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