SBC News Voice of the Sports Betting Industry
Stats Perform’s WTA tennis data is now available on rival Sportradar’s in-play tennis odds and trading services for bookmakers outside of the US.
The data arrangement will see WTA data distributed to Sportradar customers after the company obtained a Stats Perform WTA data sub-licence.
The agreement has been formed with a view to broadening the coverage of official match data provided by the WTA – the principal organising body of women’s professional tennis.
Last November, Stats Perform became the exclusive WTA data rights commercial distributor, securing a breakthrough six-year deal, while simultaneously expanding its ‘Watch&Bet’ video streaming service to cover every match on the WTA Tour for the first time.
In addition to optimising its data collection capacity, Stats Perform was tasked with expanding WTA official data distribution to new commercial stakeholders including authorised sportsbooks, broadcasters, OTT, media, sponsors, tech and fantasy sports operators. IMG previously held the WTA rights, which were in turn sub-licensed to Betgenius.
Andrew Ashenden, Stats Perform Chief Betting Officer, said: “Our ground-breaking approach to collecting and distributing high-quality official WTA data as part of our exclusive agreement is not only broadening the appeal and accessibility for fans and bettors but also making it more accessible to them. Our progressive deal with Sportradar exemplifies this.”
Qualifying Sportradar customers will gain access to the WTA’s new ultrafast in-play odds, powered by Stats Perform’s new scout collected data or direct from the match umpire’s data feed.
“This deal delivers a great enhancement to our extensive portfolio of tennis content. But more than that, it demonstrates what can be achieved through a constructive and innovative commercial approach, even between fierce competitors,” said, David Lampitt, Managing Director Sports Content and Partnerships at Sportradar.
“Collaborating with Stats Perform in this way improves our Live Odds and Managed Trading Services for WTA events and represents a significant development for the industry more broadly.”
