SBC News Voice of the Sports Betting Industry
Mobile betting games developer Low6 has expanded its sports affiliations by launching its new U’s Picks app in cooperation with Colchester United FC.
The app can be played for free by Colchester fans on every match day, with a share of £500 as the main prize.
Supporters will need to accurately predict designated match outcomes in order to win the grand prize, such as questions on how many goals, corners and saves the team will have across the full 90 minutes of play.
Jake Johnson, COO at Low6, said: “The official Colchester United app is exciting for all Colchester supporters.
“The new platform is a great addition for the fans, allowing them the opportunity to keep up to date with club stats, performance and the latest news whilst on the move.
“U’s Picks, created by Low6, will give fans the chance to pick the outcomes for every Colchester match, such as most corners, shots on target, first goal scorers and more.
“Fans will be pitting their wits, not against the bookie but rather other fans, with the objective to top the live leaderboard and win cash prizes.
“The technology is evolving all of the time, so fans can expect new features and promotions in the future too.”
Colchester, nicknamed ‘The U’s’, are the latest in a series of professional football clubs to launch apps in partnership with Low6, including Sheffield Wednesday, Sunderland AFC, Middlesbrough, Oldham Athletic and Hibernian.
“This partnership with Low6 to develop U’s PICKS is very exciting for our fans,” added Tim Waddington, General Manager of Colchester United.
“The app will add an extra fun element to a matchday and to have the cash prizes available without an entry fee is just amazing.”
Outside of football, Low6 struck a deal with the UFC in November 2020, launchings its UFC PICKS app to deliver ‘a new second screen experience that puts the fan at the centre of the action’. A PDC Picks app for the Professional Darts Corporation (PDC) was also released earlier in the year.
The firm is currently moving forward with ambitions to launch an Initial Public Offering (IPO) in the second quarter of 2021. According to Pine Investments, a shareholder in the app developer, the plans ‘remain on track.’
