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Entain upgrades Inspired VS partnership covering all jurisdictions

Inspired Entertainment Inc has announced a major client extension as Entain Plc renews its virtual sports supplier agreement with the Nasdaq technology and entertainment group.

Upgrading existing contract terms, Entain has approved Inspired to provide its full range of virtual sports products across its international portfolio of digital and retail brands covering more than 20 countries.

Continuing a decade-long partnership, Inspired’s virtual sports suite will be made available across all core Entain brands including Ladbrokes, Coral, BetMGM, bwin, Eurobet, partycasino, Gala and Foxy Bingo.

“Both companies have been collaborating closely for the past decade through a successful partnership in both the online and retail channels,” said Brooks Pierce, President and Chief Operating Officer of Inspired. 

“This new agreement is testament to the strength of our offerings and we look forward to extending our long-standing relationship and opening it up to new territories for Inspired, including North America, with Entain’s recognized brands.” 

Entain approved Inspired as a ‘best-in-class’ supplier capable of fulfilling the FTSE100 firm’s new corporate charter objective of achieving 100% of corporate revenues from regulated markets by 2023.   

“Inspired has been a trusted key supplier and their Virtuals have proven to be very popular with our customers in both our retail venues and via our interactive platforms,” said Sandeep Tiku, Chief Operating Officer and board member of Entain Plc. 

“We have been impressed with their continued innovation in Virtuals and we are excited that even more of our customers will be able to enjoy Inspired’s best-in-class content for the first time.”

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