Licensed betting office (LBO) display technology specialist BoscaSports has revamped its content and editorial capacities by partnering with PA Betting Services – the betting division of international news agency PA Media.
The partnership will see BoscaSports’ display screens upgraded with a custom range of real-time premium sports betting updates provided by PA Betting Services.
Premium content services will include ratings, stats-based infographics and other bespoke materials such as enhanced guides and race cards to maximise in-store activity with wagering markets.
The upgrade will result in BoscaSports offering its UK, Ireland, Europe and North America clients with an unrivalled range in customised sports content, thereby revitalising the retail betting environment.
“This partnership is a hugely significant step for BoscaSports to bring its digital platform to a global sports betting audience,” said Eugene Mitchell, CEO of BoscaSports.
“PA Betting Services is providing world-class content across a range of sports and we are now making that available to retailers in any market in a simple, cost-effective way, and with a proven track record on delivering innovation.
“We can also provide it in the local language through our automated translation engine which we recently launched in the Italian marketplace.”
PA Betting Services believes it offers the best end-to-end content solution for LBO retailers, enabling shops to realise cost efficiencies, publish unique promotions and tailor sport betting content to local outlets.
“Combining our expertise in sport editorial, data and content production with BoscaSports’ cutting edge display technology will provide a much richer experience for passionate sports fans using retail betting shops around the world,” said Richard Duncan, Head of Business Development, Racing and Sports Betting at PA Media Group.
“The scale of BoscaSports’ digital display network will not only broaden the reach of our premium content, but also will allow retail environments to reflect the dynamism of the sports they cover.”