Kambi leads sportsbook overhaul of Scooore! Belgium

Kambi Group Plc has signed an exclusive multi-year agreement to serve as the lead sportsbook technology provider of Loterie Nationale – Belgium’s national lottery operator.

The Stockholm-listed technology group confirms that it has won Loterie Nationale’s ‘competitive tender’ to overhaul the omnichannel capacity of its flagship ‘Scoore!’ sportsbook unit. 

Kambi will be tasked with relaunching Scooore’s online sportsbook platform while upgrading all in-store terminals across Scooore’s 300 retail sports betting locations throughout Belgium.

Kristian Nylén, CEO at Kambi, commented: “We are very proud to have been selected to become the sports betting partner of Loterie Nationale.

“The lottery has ambitious plans to grow its sports betting footprint, and we look forward to helping to unlock those ambitions with the power and flexibility of the Kambi sportsbook.”

Scooore! upgrades have been marked as a critical project for Loterie Nationale, raising funds for Belgium charities and good causes.  The state-owned lottery operator seeks to deliver a competitive sportsbook offering against Belgium’s growing regulated marketplace.

Jannie Haek, CEO of the Loterie Nationale, said: “The National Lottery is delighted to have agreed this new partnership with Kambi in order to relaunch its sports betting offer through its Scooore! brand.

“Kambi’s accomplished record in digital retail, coupled with its flexible and scalable technology give us every confidence that this partnership will deliver engaging and enjoyable sports betting experiences for our players in both the online and on-property environments.”