SBC News Voice of the Sports Betting Industry
Leadstar Media has continued to expand its international footprint after announcing the launch of dedicated Brazilian sports betting portal – ApostasBrasil.com (BrazilBets.com).
Marked as a key strategic launch, ApostasBrasil.com will serve as Leadstar’s flagship property for the imminent launch of Brazil’s regulated online gambling marketplace, expected in 2021 (dependent on regulatory developments).
ApostasBrasil.com is Leadstar’s second Portuguese language website following its legacy bookmaker review portal Sitedeapostas.com (bettingsites.com).
In its statement, Leadstar stated its intent to dominate the affiliate landscape for Brazil’s bookmaker referrals. The digital publisher is seeking to establish a localised and organic network of websites led by ApostasBrasil.com.
Underlining its market intent, Leadstar detailed that it is developing ApostasBrasil.com as a trusted player community, and will replicate SEO strategies that have worked for its network within the saturated European igaming markets.
“Brazil offers immense potential for Leadstar Media services. As of today, we have the main sports betting affiliate domain for the country, for a business segment that is constantly growing,” said Eskil Kvarnström, CEO of Leadstar Media.
“We have a great structure and hope to refer users to our partners’ bookmakers before the end of the local football season. We are delighted to welcome the local players to our new website.”
