Svenska Spel has employed London-based live streaming solutions provider Red Bee Media to develop a tailored OTT viewing service for its recently secured racing partnership with France’s PMU.
Announced at the start of September, Svenska Spel agreed to significantly expand its racing content and markets, securing full access to all PMU daily racing fixtures to be broadcast live across its digital channels and retail estates.
Svenska Spel management underscored the importance of its PMU partnership, with which Sweden’s state-owned gambling operator seeks to ‘revitalise its trotting and gallop category’ incorporating daily fixtures from PMU – ‘Europe’s biggest racing operator’.
Of further significance, Svenska Spel will add PMU races to its daily ‘High Five’ racing pool, re-engaging customers with its legacy wagering product.
Moving to upgrade its racing content, Svenska Spel has charged Red Bee with the delivery and management of its tailored on-demand streaming service broadcasting PMU fixtures.
Red Bee is a specialist in developing tailored end-to-end OTT solutions, providing media rights and geo protected video platforms for businesses across sports, telecoms, entertainment and live events.
Red Bee has developed custom OTT solutions for MTV, France24, BTSport, RTE Ireland and Canal +.
Thomas Andrén, chief operating officer Red Bee, said: “This is another great example how our OTT platform and distributions services can be used to deliver content to audiences, on a wide range of devices, anywhere in the world with secure, high-quality streaming.”