SBC News Voice of the Sports Betting Industry
Spotlight Sports Group continues to expand the international publishing services of its flagship subsidiary the Racing Post, announcing that it has entered a content agreement with Russian licensed betting operator Pari-Engineering.
Announced as Spotlight’s first Russian language customer, Pari-Engineering will roll-out Racing Post’s translated content services for British and Irish horseracing and greyhound fixtures across its Poolbet.ru domain.
Backing the agreement, Pari-Engineering states that integrating Racing Post translated services provides a significant upgrade for Poolbet.ru customers who will now have access to a horse by horse comments and greyhound comments in Russian and English languages.
Pari-Engineering CEO Vladislav Beshkarev, stated: “We are very excited to expand our racing offering with the introduction of Racing Post South African content. As we continue to grow our brand globally our customers can now experience the same great Racing Post content on more territories across our site.”
2020 has seen Spotlight Group (formerly Racing Post Group) revamp its corporate structures, to better represent its growing B2B services, formed by Racing Post B2B (publishing) Apsley (affiliate marketing); ICS ( betting translation services) and ANZ Bloodstock (bloodstock publisher).
A reformed Spotlight has marked the international expansion of Racing Post’s B2B services as a core corporate objective, in which Spotlight launched a new football matchday commentary last week, supporting 15 languages.
Spotlight Sports Group Account Director Daniel Smith added: “Racing Post helps global bookmakers enhance and optimise their online offering with bet-prompting content from key racing territories across the world.
“Our continued partnership with Pari Engineering means their customers can access Racing Post verdicts and content in a number of territories, enhancing the customer experience. We’re delighted to be furthering the partnership with Pari who is a dynamic provider, offering a complete racing package to their players.”
