Danske Spil calls for esports makeover with Pinnacle Solution

Pinnacle Solution, the B2B unit of low margin bookmaker Pinnacle Sports secures its biggest esports partnership to date, announcing Denmark’s state-owned lottery operator Danske Spil as a new client of its full suite esports wagering platform.

This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here.

The partnership will see Danske Spil integrate Pinnacle’s proprietary built esports wagering platform, delivering a new betting vertical to its flagship Oddset sportsbook brand.

Pinnacle marks the agreement as a ‘major milestone’ for its B2B unit, which launched in 2018 seeking to supply regulated industry incumbents with Pinnacle’s proven ‘unrivalled low margin’ sports trading and risk management expertise.

Paris Smith, CEO of Pinnacle underlined that Danske Spil’s partnership was testament to the firm’s ‘tireless commitment’ in innovating and expanding its esports product range beyond industry standards.

“We’ve always been confident that there was a gap in the market that Pinnacle Solution could fill and that it wouldn’t take us long to break into the higher reaches of the B2B sports betting industry,” Smith said.

The fact that no one comes close to what we offer in terms of esports experience in integrity and expertise in providing profits has been the key to driving our growth over the past few years. We know we can help others take advantage of esports, but they need to understand where the value is and partner with the platform that produces. That’s definitely the case with Danske Spil, who themselves are regarded for their belief in esports.”

Danske Spil moves to advance its esports wagering capacities, servicing Denmark’s fastest growing sports segment and further attracting new audiences.

Confirming the partnership, Danske Spil underlined the notable growth trajectory of esports markets under national lockdown, a circumstance which  magnified the benefits esports wagering offered to its business.

Jens Nielsen, Danske Spil Sports Betting Director, commented ”At Danske Spil we have prioritized esports as a focus area since we launched esports betting in early 2014. We very much look forward to our new partnership with Pinnacle Solution, a pioneer within esports betting, which will support our continued ambition of offering a modern and competitive esports offering to our clients.”

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