Sportradar has this morning confirmed the appointment of Alex Gersh as new Group Chief Financial Officer (CFO) effective immediately.
A sports betting figurehead, Gersh is recognised as a leading financial strategist for mass-market digital enterprises, having formerly served as Group CFO of Paddy Power Betfair Plc.
Of distinction, alongside former CEO Breon Corcoran Gersh led the corporate turnaround of Betfair following its 2011 IPO decline, after which Betfair became the most valuable FTSE technology group.
In 2018, Gersh departed the betting sector, having completed first-year directives of Betfair’s £5 billion merger with Paddy Power – a transformative M&A deal for the global igaming sector.
A two-year stint away from betting saw Gersh serve as a CFO of digital car purchasing finance start-up Cazoo.
Sportradar said that Gersh has joined the company at a critical time for its global expansion strategy, as the sports technology group seeks to lead all disciplines related to sports OTT, wagering, media and data integrity services.
Carsten Koerl, Chief Executive Officer at Sportradar, said: “We are delighted Alex has joined us as our new Chief Financial Officer. His expertise is second-to-none with a proven track record in complex organisations.
“He possesses a profound understanding of the sports, betting, mobile and data sectors which will be vital as we enter the next stage of global growth for the business.”
Reporting directly to Koerl, Gersh will lead the financial management, planning and oversight of Sportradar, including ‘reviewing major investment decisions and new business opportunities’.
Gersh added: “Sportradar is a business I have long admired and I’m thrilled to be joining at such an interesting time for the global sports and betting industries. Carsten and the management team have some very exciting plans over the coming years and I’m looking forward to helping the company achieve its goals.”