SBC News Voice of the Sports Betting Industry
BetVictor will expand its online casino inventory, integrating EveryMatrix‘s CasinoEngine platform as its lead gaming platform and content API provider.
The partnership will allow Gibraltar-based BetVictor to expand its games portfolio offering RedTiger content through CasinoEngine’s APIs. The switch involves the use of a single integration in BetVictor’s front-end, wallet and platform, therefore gaining access to RedTiger’s network jackpots.
“Great to ensure a seamless delivery of premium content, using EveryMatrix’s igaming platform,” noted Turlough Lally, director of e-gaming at BetVictor.
CasinoEngine acts as an integration layer between the operator and casino vendor, on top of the gaming aggregation, enabling operators to “quickly enter newly regulated markets with the most relevant country-specific content for their audiences”.
CasinoEngine boasts in excess of 11,500 games from over 175 suppliers and 450+ games with global and local jackpots.
Stian Hornsletten, CCO of EveryMatrix, commented: “We are pleased to be working with BetVictor on their content RNG offering. Their huge success is owed to their high-performing sportsbook, but I am sure that their investments into the casino side will pay off as well in the near future and help set them apart from other operators with less diversified gaming portfolios.”
Earlier this month EveryMatrix announced an integration with Fast Track CRM as the group aims to achieve a player engagement boost across its network of operators.
As a result of the partnership Fast Track has been successfully integrated with GamMatrix, EveryMatrix’s PAM platform, with further benefits to enable the promotion of real-time capabilities and help clients build better retention and acquisition campaigns.
