ActiveWin launches auditing service offering lockdown support

Marketing agency ActiveWin has launched its new ‘auditing service’, helping betting and igaming incumbents navigate COVID-19 disruptions.

The free service will review the core marketing and player acquisition components of PPC, display advertising, SEO, social media and CRM functionalities.

Operating a team of +140 dedicated specialists in online gambling acquisition and retention disciplines, ActiveWin underlines that it can deliver the most comprehensive and accurate audits for industry operators.

Launching the service, ActiveWin  Marketing Director Mark Baker said: “Digital engagement is now critical for the survival of betting sites. Since we offer a full suite of digital options, we can share expertise beyond PPC and affiliate marketing.

“Our speciality is multi-channel campaigns that work in conjunction with each other for acquisition and retention, taking a holistic approach to how a brand performs across all player touchpoints. In-house experts execute the majority of our work instead of relying on automated third-party services to make strategic decisions, so if brands glean even a small advantage from our advice, we consider it a win.”

Further to launching its auditing service,  ActiveWin confirms that it has temporarily waived PPC management fees for a period of one month, and will further reduce its agency costs for all new clients, reducing the economic burden of the current global lockdown period.

Operating since 2013, ActiveWin agency clients include Betfred, BuckyBingo, Wigan Warriors and MoneyPlus Group.

ActiveWin MD Warren Jacobs added: “Our initial priority was to do everything we possibly could for our brand partners like Betfred and Kerching once the lockdown hit. Immediately, we collaborated with clients to support them in every way we could. My team has executed the strategies beautifully, and we are on stable ground.

“Once we had steadied the ship for clients, we decided to look outwards at ways to help the industry with the resources we have available, and leverage the four-decades of experience that my senior team has accrued in e-gaming. So we will highlight gaps in media bidding strategies that burn through spend and find better ways to optimise campaigns to put brands in a much stronger position when the crisis finally lifts.”

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