Danish lockdown sees Spillemyndigheden relaunch gambling-harm campaigns 

Spillemyndigheden, Denmark’s gambling regulatory authority, has announced that it will increase the exposure of its ‘StopSpillet’ helpline and ‘ROFUS’ self-exclusion scheme during the national lockdown.

Despite recording one of Europe’s lowest number of COVID-19 cases (2,600) and related deaths (77), the Danish government has enforced the strictest of lockdowns to protect citizens from the virus. 

With national consumers facing a shutdown on movement until 13 April when the Danish government is set to review conditions, Spillemyndigheden has confirmed that it will relaunch its national campaign to promote StopSpillet and ROFUS across Danish media networks.

Both StopSpillet and ROFUS programmes are directly operated by Spillemyndigheden, who have also confirmed that gambling-harm prevention and treatment support services will be made directly available to customers via video link-up. 

Supporting its gambling prevention services, Spillemyndigheden campaigns will focus on raising civic awareness of problem gambling behaviours. 

Denmark will relaunch its helpline and self-exclusion campaigns as Spillemyndigheden enforces its new ‘executive order‘ on the marketing of gambling products and services.

From the start of April, Spillemyndigheden mandates that all licensed retail and digital incumbents must clearly inform consumers of age restrictions, as well as StopSpillet and ROFUS services.

To help national media owners, Spillemyndigheden has issued clear examples on how its executive order should be implemented across different advertising formats.