SBC News Voice of the Sports Betting Industry
AllSported, a trading solution from Spotlight Sports Group, has committed to addressing the shortfall in live horse racing content by launching a new risk-managed trading service tailored towards international racing.
The firm is looking to maximise the racing that is still taking place in Hong Kong and the US, in order to help betting operators retain their audience and increase engagement when racing resumes.
AllSported Head of Trading Alan Casey discussed the opportunity for bookmakers during the global shutdown of live sport: “These are truly unprecedented times and the lack of sport across the world has left us all scrambling for any shred of live-action throughout isolation and lockdown.
“However, it does offer businesses the opportunity to invest in tech and development work they wouldn’t have had the chance to during the busy sporting period.
“The chance to improve your product during this downtime shouldn’t be overlooked as the battle for customers will be higher than normal once sport resumes. Our product, with a small piece of development work, means sportsbooks can add a best in class and fully risk-managed horseracing solution that requires little overhead costs. AllSported sets businesses up for the resumption of racing, hopefully, sooner rather than later.”
Earlier this month, the British Horseracing Authority (BHA) revealed that racing would be suspended until the end of April, in line with guidance issued by the government, which left bookmakers and broadcasters with a significant void in their content schedule.
The BHA, alongside the Racecourse Association (RCA), National Trainers Federation (NTF) and the Racehorse Owners Association (ROA), has since emphasised that plans are being considered to resume racing at the earliest possible opportunity.
