Internet Vikings appoints ‘marketing pro’ Stefan Backlund as corporate advisor

Internet Vikings a specialist provider of technology and software solutions for igaming and online betting incumbents has moved to strengthen its board appointing Stefan Backlund as a corporate advisor.

An expert in B2B marketing, Backlund is the former VP of Marketing for leading e-merchant payment solutions provider Trustly, and the European marketing lead for fast-growth Scandinavian Fintech Klarna.

Confirming Backlund’s appointment as a new board member, Internet Vikings governance details that the executive will be a key advisor to the company’s newly formed marketing team.

“This company has been growing steadily for 12 years and has developed a highly effective infrastructure. The fact that it has attracted such experts of the iGaming industry as Peter Ekmark and Jesper Kärrbrink proves that it is on the threshold of the major breakthrough now. I’m delighted to join this terrific team in such a special moment”, says Stefan Backlund.

In December 2019, Internet Vikings announced the formation of its board, led by former Mr Green Chief Executive Jesper Kärrbrink as enterprise Chairman.

Moving forward, Kärrbrink  and Backlund will advise Internet Vikings’ CEO Peter Ekmark as the company undertakes its next stage of corporate growth amid multiple sectors.

Commenting on the board appointment of Backlund, CEO Peter Ekmark said: “The experience that Stefan has will help our young and creative marketing team to reach a new stage of maturity. I see it as a perfect combination of wisdom and knowledge with ambition and drive”.

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