Gauselmann centralises global sales capacity under German HQ

German gambling conglomerate Gauselmann Group has confirmed that corporate governance has undertaken a review of its sales and commercial structures.

The review aimed to reflect Gauselmann’s changing commercial dynamics, which see the business generate ‘around 60% of its revenues within other European countries and beyond’. 

Furthermore, a new group sales structure is required as the majority of new business growth has been achieved by the international expansion of its casino games and slot machines distributing unit Merkur Gaming.   

“In order to consolidate and expand this success over the long term, the company needs to introduce stringent processes and synergies that will enable it to leverage the full potential of the sales force,” Gauselmann detailed in its statement. 

Moving forward, Gauselmann has emphasised that all global sales activities will be consolidated under the management of its Merkur Gaming headquarters in Lübbecke, based in the North Rhine-Westphalia region of Germany. 

As a consequence of the restructuring, Gauselmann Lübbecke headquarters will be in charge of the management of the sales activities in North and South America moving forward.

Gauselmann governance also detailed that its restructuring measures will have no impact on Sunshine Games, the firm’s Las Vegas-based casino games studio, which will continue to lead content development for the wider group.

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