Seeking to deliver the best Cheltenham 2020 insights and engagement for punters, next week the Betfair Exchange will broadcast ‘Racing Post Live’ across all its digital platforms.
Racing Post Live is a new interactive show developed by the rebranded Spotlight Sports Group, covering all major horseracing festivals throughout the calendar year.
Hosted exclusively on the Betfair platforms, the show will see Racing Post and Betfair Exchange experts offer real-time insights, tips and reactions for every day of the Cheltenham Festival (10-13 March).
Gethin Evans, Spotlight Sports Group digital marketing director, described the show as a key 2020 launch to showcase Racing Post’s interactive content capacity.
“We are very excited to work on this innovative video proposition in partnership with the marketing team at Betfair,” he said. “It’s a fantastic opportunity for us as digital publishers, for Betfair as a real-time exchange education platform and for the sport of horse racing to get a true digital share of voice across our group, including the Racing Post and MyRacing channels.
“We have a great mix of in-house talent and external guests to provide live insight at major race days and have some fun at the same time.”
Racing Post Live will run throughout the flat and jumps season, covering more than 42 live race days and producing several Betfair Exchange educational videos, a key marketing initiative for the betting exchange in 2020.
Harry Phillips, Betfair head of UK&I brand marketing, backed Racing Post Live as a great tool to inform and educate customers on racing dynamics.
“The opportunity to partner on a pioneering live show across the biggest horse racing festivals is something that will help build awareness and education of the Betfair Exchange product,” he said.
“We are working with the Spotlight Sports Group in-house production team to produce a true made- for-platform watch along for horse racing, which we hope drives further engagement in the sport going forward.”