WATCH: Scientific Games delivers sports betting aggregation first with OpenMarket

Scientific Games is now ready to deliver “rapid innovation” to its customers through OpenMarket, a first aggregation platform for sports betting “anywhere on the planet”.

Launched at this month’s ICE London (see video above), OpenMarket has become the sixth component of the OpenSports sportsbook solution for the online arm of Scientific Games.

Keith O’Loughlin, SVP for Sportsbook, Digital for Scientific Games, said: “OpenMarket is a groundbreaking new approach to getting products to market for operators in sports betting.

“What it does is allow innovative new companies to bring products to market; be it data related, media related, streaming related or any other idea they have; integrate the product with the OpenMarket platform, and we will distribute it to operators around the world.

“It’s the first aggregation platform that there is in sports betting, anywhere on the planet. We’ve got 15 core partners that we have already integrated, from data to streaming, scoreboards, free to play games and CRM. All of them are revenue-generating for our operators. So we’re hugely excited for what it can do.”

Scientific Games’ OpenSports solution has four core products headlined by OpenBet (betting engine), but also including OpenPlatform (player account management), OpenTrade (trading services powered by Don Best) and OpenEngage – a front-end customisation tool.

However, these four are now joined by two supporting products in OpenMarket and OpenAccelerate, launched last year with a similar remit to help operators ‘get to market’ quickly

O’Loughlin explained that the likes of American football, baseball, basketball and ice hockey can now spark more innovation for European operators, as these sports previously only contributed “a small percentage of the overall book”. 

He added that OpenMarket can become a “perfect complement” to an operator’s US strategy because it can drive innovative ideas around the country’s top sports.

For more on OpenMarket from Keith O’Loughlin, click HERE.

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