SBC News Voice of the Sports Betting Industry
Wanabet.es, an R. Franco brand formerly running off the Kambi sportsbook solution, has signed a new long-term deal with SBTech.
The change, said SBTech, will allow Wanabet.es to “deliver the ultimate personalised online sports betting experience and truly fulfill its market potential in Spain”.
It added that the online betting brand will gain greater control of risk management, driving its sports to maximise revenue potential.
Andrew Cochrane, Chief Development Officer at SBTech, said: “The migration of yet another visionary brand to SBTech is testament to not only our innovative product offering, but also the strength of our commercial and product teams throughout a rigorous sales process.
“We look forward to working closely with R. Franco to take them to the next level of performance through our industry-leading, market-ready sportsbook.
“The migration process can often appear daunting for an operator, but our extensive experience in what has now been multiple successful migrations to the SBTech sportsbook created the perfect foundation for R. Franco to seamlessly migrate to SBTech. This is the first of many we can expect to see during 2020.”
Javier Sacristán Franco, Digital and Operations Director of R. Franco, added: “Spain is a rapidly evolving and growing market and to build on our success we knew we had to take our offering to the next level. We firmly believe that SBTech’s best-in-class sportsbook will enable us to achieve this and futureproof the business for many years to come.”
