PA Media launches ‘PA Betting Services’ as betting multimedia arm

International news media agency PA Media Group has launched its new unit ‘PA Betting Services’ offering sports betting content, data and editorial services for the industry’s diverse stakeholders.

“Betting Services will act as a one-stop destination for multimedia betting content and services for existing customers and key target markets like the USA and Africa,” said PA Media as part of its launch statement.

Launching its new betting editorial arm, PA Media details that it seeks to position its business as the lead sports content supplier, fulfilling betting incumbents multimedia needs for coverage on horseracing, greyhounds, football, esports and further content requirements.

PA Betting Services consolidates PA Media’s portfolio of betting-related editorial and multimedia services which include video streaming, expert editorial across words, images, video, infographics and more, providing customers with a range of ready-to-publish and bespoke solutions for their platforms.

Michael Grenham, Managing Director of Racing and Betting at PA Media Group, underlined the firm’s 60-year legacy of providing specialist racing and betting data and editorial content to clients around the world.

“The creation of this new brand identity is an important step in our strategy to provide a wider range of customers with an innovative new offering that responds to their changing needs” said Grenham.

“PA Betting Services is uniquely positioned to capitalise on PA’s unparalleled expertise and international reach as the global betting market continues to evolve. Ours is a brand that is trusted around the world – PA has been synonymous with quality and integrity for decades and those attributes will continue to guide our growth ambitions.”

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