SBC News Voice of the Sports Betting Industry
As 2019 comes to a close SBC looks through the year to highlight major news that you might have missed in the sports betting world.
This final edition looks at December and more specifically at an interview with BetConnect’s CEO Daniel Schreiber, the tackling of sports betting corruption, the key to customer loyalty and how sponsorships can lead to the promotion of core values.
Daniel Schreiber: ‘We’re not breaking the model, we’re improving the model’
Having launched in February 2018, BetConnect, an enterprise seeking to deliver betting’s next-generation exchange, is still a relatively new incumbent to the industry.
With this being said, the company has stated it is trading at unrivalled year-1 growth after recording another record-breaking month following the release of its October figures which show over £2 million of monthly matched bets – figures that confirm the company’s ninth consecutive month of growth, and more than doubles its previous record of £1 million matched bets achieved in July.
As a result, BetConnect’s Chief Executive Officer, Daniel Schreiber, sat down with SBC and gave an insight into the company by discussing its first full operational year and his plans for the future.
Schreiber stated: “It is clearly a very competitive environment so in order to stand out we have kept faith in an offering that strongly differentiates itself from all other betting exchanges.
“In the nine months since launch we’ve shown this is the right approach and the amount of volume going through our platforms certainly justifies our decision to provide a unique offering. So far, every month has been a record month in terms of trading volumes which fills us with confidence going forward.”
Khalid Ali, IBIA: Tackling sports betting corruption
Tackling issues such as match-fixing and betting corruption has been a priority for regulators and betting operators alike, with more and more operators signing up to global monitoring and alert platforms such as those offered by the International Betting Integrity Association (IBIA).
Speaking to Khalid Ali, CEO of the IBIA, at Betting on Sports he explained that regulators have identified sports betting and integrity as a key area of focus.
He said: “When these markets are opening up, there are a number of threats that they are going to deal with. And of course one of the top issues is sports betting and integrity. One of the key things that I’ve seen over recent years is how regulators are seeing this as a priority area, and they need to have a solution to deal with this. We all know that match fixing is cross-border, has a big international dimension.
Design or content – The key to customer loyalty for iGaming?
What is the key to customer loyalty for iGaming – design or content? There is no clear-cut answer to this complex question, writes Betinvest COO Max Dubossarsky.
Experts believe that the average person sees around 3000 advertising messages a day. Advertisements are played before TV shows, they appear amongst articles in the pages of glossy magazines, look out from billboards, and digital ads appear according to users’ digital footprints.
Of these 3000 ads, people will remember 10 – at best. In all this diversity of choice, how is it possible to not just get the attention of potential users, but turn them into loyal customers?
Some people believe that design is the best way to make a product memorable – this is what will first attract customers. Others insist that the benefits of the product must be communicated above all else: the design is a bonus.
Mikel López de Torre: Promoting core values through sponsorship agreements
Sponsoring a major sports league such as La Liga can allow betting operators to promote core values such as betting integrity and responsible gambling initiatives.
Speaking to Mikel López de Torre, chairman of Jdigital, at September’s Betting on Sports, he explained some of the advantages associated with the Jdigital sponsorship of La Liga, and how events such as the upcoming SBC Summit in Barcelona can help ‘shed light’ on the intricacies of the betting market across Spain.
He explained: “Well clearly, when you can associate your brand with one of the major sporting competitions worldwide such as La Liga which is arguably one of the top two competitions in the world of football, that is something that can give you instant status.
“Back in 2013, we signed a deal with La Liga, and we have been working together to promote our brand and to promote the core values that we share such as integrity, safer gambling, and the promotion of sports and the emotions associated with sports for our customers.
