SBC News Voice of the Sports Betting Industry
Stockholm-listed industry affiliate marketing network Raketech Group Plc has confirmed the appointment of Klas Winberg as new Chief Marketing Officer (CMO).
Winberg joins Raketech’s executive management team from competitor Catena Media, where he formerly served as VP of Sales & Marketing, leading the firm’s commercial disciplines.
A proven industry leader in player acquisition, market development and developing effective marketing strategies, Winberg has held further executive positions for Betfair (2006-2012) and Expekt (2004-2006).
In his remit as CMO, Winberg will be tasked with leading all Raketech marketing disciplines related to media buying, campaign delivery, brand development and agency management.
Confirming the appointment of Winberg, Raketech Group Chief Executive Michael Holmberg stated; “Klas has recently joined Raketech as Chief Marketing Officer to oversee B2B aspects of the business, including sales and corporate brand.”
“Klas has been in the gambling sector since 2005, holding various senior management positions at established iGaming affiliates and operator companies. His vast experience is valuable for helping Raketech develop its service offering – finding new opportunities for revenue streams and further enhancing existing services provided to iGaming operators.”
