SBC News Voice of the Sports Betting Industry
Betsson AB has launched onebetsson.com, a new information portal detailing full transparency on the firm’s social responsibility directives and sustainability initiatives.
Onebetsson.com will allow the public to access information and maintain progress on Betsson’s ongoing social commitments, partnerships, action plans and corporate social responsibility directives.
Launching a key platform, Jesper Svensson, CEO for Betsson Operations, said: “At Betsson, we have always been involved in and contributed to the societies where we are located.
“Recently we have taken this engagement to the next level – some 10 months ago, we have launched a new global Local Community Engagement strategy which saw the creation of location-based committees in all our offices across the globe. The new www.onebetsson.com site is a result of this concerted effort.”
Betsson’s CSR website is split into three core sections:
- ‘Responsible Gambling’ – sees Betsson provide information on its safer gambling inventory helping identify vulnerable players
- ‘Local Community Engagement’ – provides information and updates on Betsson’s community-led social directives which have been undertaken in Malta, Sweden, Estonia, Georgia, and Hungary
- ‘Partnerships’ – details Betsson AB’s corporate mandate of investing in sports through partnership, with the aim of improving standards and community access to sports resources.
Svensson added: “We have always been at the forefront of responsible gambling and corporate social responsibility, with this new website we are offering complete transparency in terms of social impact initiatives that we’re part of and hope that by doing so, others will follow suite.”
