SBC News Voice of the Sports Betting Industry
Racing Post B2B has enhanced its operator ‘football content packages’, with the addition of further engagement features bringing punters closer to the action than ever before.
Boosting bookmaker engagement, Racing Post B2B has strengthened its football content with the inclusion of confirmed line-ups, audio commentaries and new audio goal alerts.
Furthermore, bookmakers will have access to pre-match expert analysis provided by Racing Post’s editorial team, with content able to be published across digital and in-store channels.
Supplementing the predicted team line-ups, available three days before kick-off, is added news content from around the grounds, keeping customers up to date with all important injury news and press conference fall out.
In its update, Racing Post confirms that its football content is produced for a global audience, available in over 60 languages.
Racing Post’s Head of B2B Sport, Will Fyler, said: “The football market is so important to bookmakers that it is vital they offer the most enhanced experience to their customers. Our research shows that our expert content helps retain customers for up to 40% longer and it has been specifically designed to inform punters and engage them for longer.
“The enhanced pre-play content perfectly supplements Intellr In-Play that we launched in recent months, meaning Racing Post can now offer bookmakers a full life cycle of content and analysis from three days before kick-off right up to the final whistle.”
