SBC News Voice of the Sports Betting Industry
Sportradar AG has announced the launch of its new programmatic ad-solution which will be operated and serviced by its newly founded marketing division ad:s.
Utilising its data-gathering capabilities, Sportradar informs that it developed a purpose-built digital ad solution for sports stakeholder needs, applying the firm’s analytical capacities to optimise partner campaigns, ‘maximising media investment and further eliminating ineffective inventory’.
Addressing betting stakeholder demands, Sportradar details that its customised solution can better navigate the media compliance demands placed upon operator marketing teams.
“Our programmatic offering is underpinned by Sportradar’s unparalleled knowledge of sports bettors, its rich quality of consumer insights, proprietary custom-built marketing technology, the best content products and deep industry relationships established over a longstanding history as a top sports data company,” details Felix Geyr, Managing Director, Sports Media at Sportradar.
In its presentation, Sportradar underlines five core components that the ad:s solution will enhance: optimising client’s marketing capacities by providing a a “unique understanding of betting customers; better sector-specific data management, supported by custom-built marketing provisions and best-in-class products, and further access to a wide range of high-quality media owners.
Launched at the start of 2019, the ad:s division has been developed by Sportradar to deliver a next-generation marketing suite for diverse sports stakeholders.
“We work in a very competitive business that requires a constant stream of effective marketing and advertising to remain top of mind with consumers,” said Dominik Beier, Speaker of the Board of Interwetten – a betting client of ad:s.
“As an operator, it’s paramount that we’re maximizing the efficiency of our marketing investments and adapting our communication channels to state of the art technologies which the market offers us. Working with ad:s’ programmatic solution, we know we have one of the industry’s best products, backed by rich data and insights, to acquire and retain customers with the utmost efficiency.”
