Aspire Global adds sportsbook vertical to Mr. Play

New online casino operator Mr. Play (Mrplay.com) has moved to diversify its product offering by launching a new sportsbook vertical serviced through industry platform provider Aspire Global.

Updating the market, Aspire Global – which maintains 40% equity in Mr. Play – details that it will extend its existing platform arrangement with the online casino brand, adding a sportsbook vertical featuring ‘35 sports categories, over 65,000 monthly events and 20,000 live betting markets’.

The Nordic Nasdaq MX-listed technology group has chosen not to disclose details of Mr. Play’s sportsbook solutions provider.

To date, Aspire Gaming has functioned as a core platform provider for igaming incumbents, offering turnkey solutions and customised operational provisions covering CRM, player management and support centre functions.

Launched in 2017, Mr. Play is one of the sector’s newest brands, operated by Tel Aviv-based industry marketing and player acquisitions agency Global Traffic Media Ltd – a business-led by industry marketing veteran Hanan Greenberg as Managing Director.

“We are very excited about the launch. Expanding into the major sports segment has been part of our growth-plan since the founding in 2017, and the launch is a significant milestone for us,” said Greenberg. “When founding mr.play, we wanted to make use our collective experience and expertise to create a strong brand and a best-in-class iGaming-experience, and I am incredibly proud of the result.”

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