French heritage casino, leisure and entertainment group Partouche has returned to the online gambling scene by launching its new digital property PasinoBet.fr in partnership with BetConstruct.
Hosting a press conference this week in its resort of La Grande-Motte (province of Languedoc-Roussillon), where PasinoBet.fr operations will be based, Partouche governance showcased its latest brand to media.
Partouche, synonymous with operating luxury casinos across France and North Africa, has struggled to crack the online gambling space.
In 2008, the group launched the ‘Partouche-Betting’ domain within the French and UK online gambling markets – a costly venture which failed to gain traction with punters, forcing Partouche to cease its digital operations.
Seeking to rewrite past wrongs, Partouche has attributed significant funds and resources seeking to develop PasinoBet.fr into a leading French betting market proposition.
Working in partnership with BetConstruct as lead sportsbook technology provider, the PasinoBet.fr domain has been under development for over a year.
BetConstruct details that the new French bookmaker will launch with full access to over 30,000 live markets per month, combined with a further 40,000 pre-match markets and 140 sports types.
Vigen Badalyan, BetConstruct’s Founder and CEO, commented: “With the decision to integrate BetConstruct’s Sportsbook, Pasinobet.fr gets a bespoke and robust solution that will allow them to deliver an unparalleled player experience. We are very happy to provide our complete sports betting offering to such a large and recognized brand as Partouche Group.”
Furthermore, Partouche has made a number of marketing investments to build PasinoBet.fr’s brand presence to the French public ahead of its launch.
This summer, the new bookmaker announced that it had become new sponsor of its home football club Montpellier Hérault Sport Club.
In addition, this week Partouche announced a stable of French sporting figureheads, who will act as PasinoBet.fr brand ambassadors, including footballers Jean Pierre Papin and Djibril Cisse, rugby union international Vincent Clerc and tennis player and pundit Michaël Llodra.
Benjamin Abou, President of PasinoBet, added: “Having a strong experience and expertise of over 40 years in the sphere of casino and gaming, we are confident in the launch of online sportsbook in a segment that sees a stable growth.
“Primarily, our aspiration is to get into direct contact with our casino players who happen to also have a strong interest in sports. Also, we are happy to be a sponsor for Montpellier Hérault Sport Club and honoured to have acclaimed ambassadors for our Pasinobet.fr such as Jean-Pierre Papin and Djibril Cissé.”