UK makeover sees NetEnt open new Kings Cross offices

Stockholm-listed NetEnt AB has moved to accelerate its UK commercial development and growth strategy, confirming the establishment of it’s new ‘NetEnt UK Ltd’ subsidiary, which has been further supported with the opening of a new strategic office in London.

Updating stakeholders, corporate governance confirms that NetEnt UK has established its offices located at the Stanley Building in London’s Kings Cross area.

NetEnt governance brands the UK development as a  ‘strategically important step’ for the firm’s corporate strategy, which seeks to accelerate growth within the saturated UK market whilst better supporting a number of existing key clients.

The UK division will be led by new recruit Andy Whitworth servingas Chief Strategy Officer (CSO) and UK Managing Director, who joined the Stockholm enterprise last July for FTSE gambling group GVC Holdings.

“We are delighted to be open for business in the UK. We need a local presence to better support our valued customers and grow our market share. We have already recruited some key talent and now we begin a period of recruitment for the second wave.”, said Andy Whitworth, Managing Director of NetEnt UK Ltd.

Further executive personnel, who will work in the London office include Rob Fell NetEnt Director of Platform Products & Services, with the company detailing that it intends to grow its UK division with new recruits in the coming months.

“This is a natural next step and an example of our commitment to the local market. The UK is already our largest market, and we see a short-term opportunity to grow our market share by being closer to our UK based customers. Our increased UK presence is one of the NetEnt Group’s key strategic initiatives this year.”, said Therese Hillman, CEO of NetEnt.

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