GentingBet signs football expert Balague

GentingBet has announced Guillem Balague as the operators newest football Ambassador for the 2019/20 season.

The agreement, which will see Balague provide GentingBet customers with expert insight into the Premier League, La Liga and Serie A, Champions League and other competitions, comes after the operator has applied for a gaming license in Spain, as the brand looks to establish itself across Europe.

Genting Online’s Managing Director, Jeremy Taylor, commented on Balague’s acquisition, stating: “Guillem has a strong reputation in football and is one of the most highly regarded pundits in the business. With a wealth of football knowledge that he’s prepared to share with our customers, Guillem is a world class addition to GentingBet’s digital and brand offering.” 

Balague, who is a respected football author and journalist, has over two decades worth of experience covering football for European media outlets and in his new role is now set to feature across the GentingBet website and appear in weekly video previews that will be published both on the gaming operator’s blog and social media channels. 

Moreover, the Spaniards unveiling as brand Ambassador follows on from the re-launch of Genting UK’s digital arm, with the operator’s online casino, sportsbook and ‘live from’ offering now all branded as GentingBet.

Discussing his role with Genting, Balague commented: “The 2019 / 20 season is already shaping up to be a classic and I’m excited to be providing in depth analysis on a huge range of football matches for GentingBet and its customers.” 

Balague is also set to host interviews with former players exclusively for GentingBet ahead of high-profile football matches such as El Classico.