SBC News Voice of the Sports Betting Industry
Seeking to boost coverage of its newly launched SBK ‘true price’ sportsbook product, Smarkets has expanded the remit of its partnership with sports marketing agency Strive Sponsorship.
Smarkets has worked with Strive since September of last year, appointing the London-based agency to develop brand-led content-rich marketing campaigns across social media verticals, promoting its Smarkets flagship betting exchange product.
Expanding Strive’s scope, Smarkets has tasked the agency with driving awareness of its new SBK sportsbook, a product which seeks to disrupt all standard engagements of traditional online wagering.
The launch of SBK, sees Smarkets deliver new concepts and engagements to the betting market, such as allowing its players to directly benchmark SBK prices against competitor markets.
Commenting on working with Strive, Dan Levy, Vice President, Partnerships and Communications at Smarkets, said: “Our social media output has never been better. Last year we were looking for an agency that could deliver on our desire for quality, informed, sports-betting content and we have been justified in our decision to appoint Strive.
“When we were considering SBK’s social needs, Strive was the obvious choice. Their in-depth knowledge of international sport, dedication, flexibility and appetite to constantly innovate is exactly what we look for in such a partner.”
Operating since 2010, Strive is a specialist agency in sports marketing and brand activation, with a proven track record in developing UK nationwide campaigns for the likes of Guinness, Team Sky, British Airways and 888.
Malph Minns, Managing Director of Strive Sponsorship, said: “The betting industry is highly competitive and social media plays an important role. Therefore, to be entrusted with managing both the Smarkets exchange and SBK social presence so soon after launching our digital and content services offering is a testament to the valued expertise Strive’s business model can offer clients.”
