Betclic continues image refresh with ‘L’heure du Match’

French betting group Betclic has launched its new multi-media advertising campaign ‘L’heure du Match’ (‘Match Time’), seeking to promote its new brand profile to French football audiences.

The advert is the first nationwide campaign developed by Paris-based marketing agency Socialy.fr, who last March was confirmed as Betclic’s new creative advertising lead, across all French advertising formats.

The appointment saw Socialy.fr replace long-term incumbent Agency Romance (Omnicom & DDB Europe) as Betclic management stated that the bookmaker needed to take its brand in a new direction.

Taking on Betclic’s creative account, Socialy.fr detailed that it would develop new advertising concepts to engage younger audiences with the French online bookmaker, refreshing Betclic’s legacy image as the betting group reestablishes its operations back in France. 

‘L’heure du Match’ will act as Betclic’s lead TV advertising campaign for the France Ligue 1 2019/2020 football season, with HD campaign further supported across print and digital formats.

The update sees Betclic close a busy summer of marketing activity, with the betting group becoming a shirt sponsor of ‘home town’ football club  Girondins de Bordeaux, in addition to launching new advertising campaigns for Portugal and Poland.

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