SBC News Voice of the Sports Betting Industry
Leading sports data, technology and intelligence firm Sportradar has published its first report on a series of white papers informing sports’ diverse stakeholders on how they can successfully leverage and monetise their digital ecosystems.
Its first white paper titled ‘The Monetisation of OTT & Data’ explores the rise of video content across multiple devices, impacting audience engagement trends with all sports.
Sportradar seeks to highlight the importance of maintaining ‘data-driven quality’ content, as a principal engagement to draw audiences and further enhance viewer experiences.
Furthermore, the white paper offer critical guidance on executing strategies, decision making and best practices, tackling changing audience dynamics.
Felix Blank, Director of Digital Platforms at Sportradar, said: “This is the first in a series of white papers that we will publish to help sports rights holders ensure they maximise user engagement and unlock the full commercial potential with their OTT offering.
“We want to help establish evidence and data-based streaming strategy to tell stories to fans who can engage on the various different platforms and devices now at their disposal.”
All Sportradar white papers will feature comment and analysis from industry-leading figures and organisations, exploring the relationship of building personalised experiences, the different options for monetisation and how data is the key element that underpins any successful strategy.
Further takeaway points include:
- The importance of establishing data-based streaming strategies to tell stories to fans or find the right formula for monetisation based on the various options available.
- The need to understand fans and their consumption habits in order to serve them with the right content, on the right platform, at the right time using data-driven insights.
- How to continuously analyse and optimise multiple revenue streams to unlock the full potential of the digital ecosystem.
