Betfair has advanced its LATAM profile after confirming that it has become an ‘Official Partner’ of CONMEBOL – the governing body of South American football.
The partnership, which will extend until December 2022, will see the Betfair brand displayed across CONMEBOL’s flagship Copa Libertadores and Sudamericana tournaments, South America’s most prestigious club competitions.
Betfair Brand Director Stephen Mault said: “We are delighted to be the official betting partner of the CONMEBOL Libertadores and CONMEBOL Sudamericana.
“These two prestigious tournaments have provided so many memorable moments in world football throughout the ages and we are very proud to be supporting the action for the next three years. We look forward to seeing how the rest of this year’s tournaments unfold.”
Betfair joins CONMEBOL’s global partner portfolio which includes international brands such as Amstel, Bridgestone, Gatorade, Mastercard, Qatar Airways, Santander, Rexona and Tag Heuer, working in the development of the continent’s club competitions and social initiatives.
Since 2016, the governing body has undertaken a series of structural reforms to modernise its competition structure to boost the global appeal of its exclusive tournaments, whilst strengthening South American football development by increasing revenues and investment.
As part of that strategy, CONMEBOL club competitions have been greatly improved through a new format design and the adoption of standards, designed to increase the quality of the tournaments from competitive, sporting and commercial revenue points.
Thanks to the recently adopted improvements, CONMEBOL tournaments last year achieved record numbers in digital participation, stadium attendance and sales.
“We are pleased to present Betfair as a partner of the CONMEBOL Libertadores and CONMEBOL Sudamericana,” said Juan Emilio Roa, Commercial Director of CONMEBOL. “With this important partnership, we add another global brand to the international status of South American football.”