As disclosed this week, the triumvirate of racing stakeholders, Racing Post, TXODDS and Banach Technologies have today launched new trading solution ‘AllSported’, a joint-venture seeking to optimise all bookmaker racing markets.
The three-way venture will see the companies combine their expert competencies and knowledge of horseracing, seeking to deliver the industry’s best-in-class trading solution for bookmaker clients.
The AllSported ‘made-to-measure’ trading solution will be powered by TXODDS data feeds, servicing Banach sophisticated trading algorithms, with Racing Post further delivering content-led engagements to deeper customer interactions with racing markets.
Mike Griffin, Chief Revenue Officer Racing Post explains: “Through AllSported, we will be working closely with our operators to drive new life into their racing offering. The product gives all operators the chance to be unique in their pricing and offer a best in class customer experience through the depth of Racing Post content available.”
The AllSported venture has been branded as a major commercial initiatives for all three companies, seeking to bring new dynamics and innovations to standardised trading models on racing.
Mark Hughes, Banach CEO, echoed Griffins comments: “The team at Banach are delighted to be involved in such a revolutionary product. We have the most skilled price modellers in the world in our ranks and offering our expertise to AllSported means we can ensure that bookmakers looking to challenge the big brands have their own unique, highly managed service.”
Einar Knobel, TXODDS CEO: “We have been involved in this space for quite a while and the whole business is delighted to be launching AllSported. We have a track record of excellent integrations and 99.9% technology uptime for which we are very proud. We know this product will stand up to any test.”