Football kick-off sees Paddy Power debut ‘Pitch Invader’ magazine

Seeking to engage football matchday audiences, Paddy Power marketing has revealed that it plans to launch ‘Pitch Invader’, the bookmaker’s free football magazine, ahead of this weekend’s start of English Premier League season ( Friday 9 August).

Working in collaboration with UK publishing group Reach Plc, Paddy Power is set to circulate 1.2 million free copies of Pitch Invader, across English football grounds.

The 48-page magazine, which will be further made available across Paddy Power betting shops this August, will feature a different football figurehead on its cover dependent on the location of distribution.

Pitch Invader cover stars include Wolves and Republic of Ireland manager Mick McCarthy, former Manchester United captain Paul Ince and former Arsenal and France World Cup winner Emmanuel Petit.

Paddy Power marketing has confirmed that at present the bookmaker only holds plans to launch one football magazine title this season which will support its ongoing high impact ‘Save our Shirt’ football club campaign which hit national headlines this summer.

Becoming ‘Principal Partner’ of Huddersfield FC, Paddy Power would forgo its spot at the front of the Championship football club’s shirt, launching its Save our Shirt’ campaign, urging football to drop betting as a sponsor.

Paddy Power has since added Motherwell, Newport County, Southend United and Macclesfield Town to its “unsponsoring” football mandate, with the bookmaker further launching new viral campaigns (see below) promoting its betting responsibility initiatives.

Check Also

Svenska Spel

Svenska Spel’s Fredrik Wastenson reviews Swedish market re-regulation

Sweden’s online gambling industry has endured a turbulent period since legislation to re-regulate the market …

Kindred rolls out responsible gambling campaign for 2019/20 season

Continuing to strengthen its commitment to the prevention of gambling-related harms, Kindred Group has confirmed …

Partouche makes its PasinoBet.fr power play with BetConstruct

French heritage casino, leisure and entertainment group Partouche returns to the online gambling scene, launching …