The Racing Post has announced that it will integrate bet365 wagering markets across its free iOS mobile app and mobile website.
The integration will allow readers to place bets on horseracing and greyhounds with bet365 without leaving the Racing Post app.
bet365 becomes the latest bookmaker to integrate into Racing Post mobile inventory, joining William Hill, Ladbrokes, Coral and Paddy Power.
Racing Post details the bet365 partnership as a significant enhancement for its mobile app which delivers daily racecards, fast results, expert tips, the latest breaking news and live race streaming.
Speaking about the launch, Racing Post chief executive and editor-in-chief, Alan Byrne commented. “We have had a long and successful association with bet365 in print and online and have always enjoyed working with them. Our customers on desktop have been able to bet directly with bet365 for many years and we are delighted to be able to extend that option to our ever-growing mobile audience.
“We are constantly trying to improve the betting experience for our customers and to offer them even more choice. We are therefore very pleased to see bet365 join our other highly valued partners.”
bet365 customers can already place bets via the Racing Post desktop site and the introduction of bet365 to another Racing Post product further builds on the strong partnership between the two brands. bet365 boasts over 45 million customers worldwide and covers over 500,000 sports events annually.
Backing the partnership, Simon Betteley from bet365 added: “Racing Post has long been the home of horseracing and greyhounds in the UK and Ireland and we are delighted to be an integral part of that. Partnering with Racing Post’s mobile products broadens the options for both bet365 and Racing Post customers.
“We know that our customers continue to use mobile more and more and the Racing Post app provides a superb experience for those wishing to bet on horseracing and greyhounds.”