Paddy Power announces Motherwell as ‘Unsponsorship partner’

Motherwell of the Scottish Premier League, have joined Huddersfield Town in becoming the second professional football team to join Paddy Power’s Save Our Shirt campaign. 

Unlike with ‘The Terriers’, no hoax kit was released prior to the official launch, with the news of the sponsorship receiving no media attention until now.

A spokesman for Paddy Power announced the partnership: “Motherwell are the second club to join the Save Our Shirt campaign, which sees us give something back to the fans – namely, their shirt. We’re delighted that The Well are joining in the fun for the upcoming campaign and we’ve been impressed with their ability to keep their involvement top secret, despite all the noise of the past week. We’ve been planning this with them for months. ”

The deal is seemingly identical to the one the bookmakers have with Huddersfield, as Paddy Power are now Motherwell’s title sponsor.

As their main sponsor, the operators are entitled to utilise the front-of-shirt for sponsorship, however, the ‘unsponsored’ kits will have no Paddy Power logo whatsoever.

Motherwell chairman Jim McMahon, thanked the operator for their support, commenting: “Paddy Power are forward thinking and innovative, and it is a mark of how our fan-owned club is perceived in the world that we were able to attract such a high-calibre partner. We thank them for their support and look forward to working with them over the course of the season.”

The Save Our Shirt campaign has certainly sparked discussion within the football community, with a multitude of mocked up ‘unsponsored’ kits appearing throughout social media.

As was said when the Huddersfield announcement was made, Paddy Power concluded by stating: “We know our place, and it’s not on your shirt.”