SBC News Voice of the Sports Betting Industry
Racing content and data provider Sports Information Services (SIS) continues to advance its European profile confirming that German legacy operator pferdewetten.de has launched its ‘24/7 Live Horse Racing Channel’.
Delivered through SIS’ ‘Watch-&-Bet’ vertical, pferdewetten.de (horseracing.de) will bolster its racing content engagement securing live pictures and data of 27,000 horse races a year from over 130 of the world’s leading racecourses.
Pierre Hofer, Director at pferdewetten.de, said: “Horse racing is hugely popular with our customers and the launch of the new SIS 24/7 Live Betting Channel will greatly enhance the betting experience.
“We’re really excited to be offering this new live service, which ensures we can broadcast the world’s most exciting races to bettors on a regular basis and provides us with an opportunity to further grow the business.”
Founded in 1997, Frankfurt-listed pferdewetten.de maintains Germany’s biggest online racebook, supporting a number of German heritage racetracks and venues.
Sandra McWilliams, Sales Director at SIS, said: “Launching the SIS Live Horse Racing Channel with pferdewetten.de is an important deal for us and we’re excited to be enhancing its online offering with our top-quality horse races.
“Our 24/7 live betting channels are attracting strong interest from operators looking to evolve their existing offering with regular betting events across all times of the day. We’re confident that the channel will prove popular with their customers and help drive betting revenues.”
