EveryMatrix partners with Wiraya to develop strategic commercial network

EveryMatrix has joined forces with Wiraya in a partnership which will seek to support commercial expansion for both businesses in the iGaming industry.

The new partnership brings together EveryMatrix’s premium offering and client network with Wiraya’s Mobile Customer Activation solution.

Kiril Nestorovski, Head of Sales at EveryMatrix, said: “EveryMatrix has always strived to offer the very best technology available to its clients and the new partnership with Wiraya will support us in our efforts. By using Wiraya’s solution across the player lifecycle, we can now facilitate superior player engagement to our operators. 

“One of our fundamentals is to always be a flexible and agile partner to our clients which means that we have a responsibility to find or develop the best solutions available for their needs.”

Patrik Eriksson, Wiraya’s Partnership Manager for iGaming, added: “Wiraya has some ambitious growth plans, and to achieve these objectives, strategic partnerships with some of the biggest brands in the industry will be key. 

“EveryMatrix recognised the potential value here for their customers, as all major operators are now really understanding the benefits of focussing on customer experience. This means taking active steps to engage with players throughout the entire player lifecycle, to address the critical challenge of customer loyalty.”

Having been founded in Sweden in 2008, Wirraya now has a presence in Malta and London. It is credited with processing over 100 million interactions and has worked across industries with a client list containing many of the largest brands in Europe, such as Volkswagen. 

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